Direct-to-Fan Mini Calculator

Drop in your IG follower count, the % of fans you think would support your first release, and a base price for your release.

Even 5–10% of fans can make a meaningful difference. At a glance, these numbers show what’s possible with an active community — not just a high follower count.

Inputs

* Single runs on Shopify and requires an active subscription (monthly fees not factored in). Single & Bandcamp take ~15% on digital.
Direct Supporters
0
Community Value
0
You Keep
0
Spotify Equivalent
0
In short:
This Release Can Fund
0
For promo, marketing, ads, merch, or the next release.

Annualized Snapshot

Assumes roughly the same % of new people buy each month, capped at 100% total reach.
Annual Gross
0
Annual Net
0
Annual Spotify Equivalent
0

Spotify Comparison

Add your annual Spotify streams to compare your year of streaming income with what your own community can generate directly.

Spotify streams (last 12 months)
Approx. Spotify income
0
Add your annual Spotify streams (and make sure your IG %, price, and followers are set) to see how this compares.
Pro Mode (coming soon)

Includes deeper breakdowns for fan value, recoupment, and early unit-economics modeling.

Fan Value Snapshot

Direct Value (Net)
0
Spotify Value
0
Value Multiple
–
Break-Even CAC
0

Direct = estimated net per sale. Spotify value and break-even spend are modeled privately server-side.

Recoupment Calculator

Sales Needed
0
% of Audience
0%
Spotify Equivalent
0
You Keep
0

Enter a project cost or advance amount to see recoupment calculations.

Unit Economics

Conversion Rate
Modeled
CPC
Modeled
You Keep (Net per sale)
0
LTV:CAC Ratio (2 purchases)
0.0×
✓ Profitable — Scalable With Paid Ads

Uses illustrative paid-growth assumptions. Results will vary by artist, creative, audience, and targeting.

Assumptions & Notes

  • Community First: This model assumes trust and engagement already exist. It’s not about squeezing more out of an audience — it’s about serving the people who already care about your music.
  • Directional, Not Predictive: These projections are simplified and don’t guarantee performance. Real results vary by creative, audience health, timing, and rollout.
  • Supporter %: Some campaigns may target 5–15% of engaged followers converting into first-release supporters. Adjust based on audience trust and engagement.
  • Base Price: Chart reporting rules can include pricing, bundle, format, and distributor-delivery requirements. If chart eligibility matters, verify the current rules with the relevant chart body.
  • Platform Fees: This model uses 20% for EVEN and ~15% for Bandcamp/Single digital sales as directional platform-fee assumptions. Shopify processing, subscriptions, caps, product type, taxes, and current platform terms can change the actual net.
  • Spotify Rate: Streaming value is estimated with a private directional benchmark; actual payouts vary widely by territory, listener plan, and distribution terms.
  • Direct + Streaming: These approaches aren’t mutually exclusive—you can (and should) do both.

This is not affiliated with, endorsed by, or officially connected to any third-party platform or brand referenced in the comparison.

Platforms Referenced
EVEN · Single · Bandcamp

This mini calculator is a simplified version of a larger rollout, revenue, and community model I build with artists, teams, and labels. I’m always happy to collaborate on deeper, customized versions of this work—or more broadly across strategy, releases, and direct-to-fan execution.

Built by Alex Marques